Digital marketing is growing at a higher rate these days, and the list of services they offer is also expanding. They often include website services, SEO, agency-hosting services, and pay-per-click (PPC). PPC is a highly useful web marketing tool that big and small businesses alike could use to put the word out about the things that they can provide to potential clients or buyers. With this tool, you will bid for an ad on specific keywords related to the services or products that you offer.
For example, you can place an ad for “cheap second-hand car” if your business deals with those. Search engines like Google and Bing, from which you have placed your ad, will then show a link to your business’ website on top of the search results for this search query. You will only pay these search engines for the actual number of times that your specific ad was clicked on by searchers.
The good news is that there are reliable companies that offer pay per click marketing to any business owner who wants maximum exposure on a limited budget. When done correctly, PPC campaigns can provide a tremendous online presence to any website. This solid web presence could, in turn, translate to huge profits that could propel even the smallest businesses into a great success.
Here are five ways pay per click marketing could help your business:
- Expand your customer base. Since your ads are connected to specific search queries, searchers who are using such keywords will surely find your ads. Imagine your single ad being placed on the search engine results page (SERP) of a search query with 1 million organic searches – that’s the same figure that you have the potential to reach if they would all click on your PPC ad.
- It’s an excellent way of reaching a local audience. Searchers who are looking for a business that is nearest to them will see your ads quickly. For example, someone looking for a budget restaurant in Dallas will most likely use “budget resto Dallas” or “affordable Dallas resto.” If you have placed a PPC ad for any or both of these search terms, then you could instantly turn that person into a potential customer. It’s no wonder why small businesses rely heavily on PPC as a significant advertising method.
- Customizable list of negative keywords. With a PPC campaign, you can determine specific negative keywords so that Google won’t show your ads when these keywords are used. For example, Google won’t run your ad on search queries that have the keywords “free” and “how-to” if you listed them as negative keywords for your ad. This will allow you to avoid paying for your ads in search terms that won’t convert to sales or profits for your business.
- You can choose the time during which your ads would be shown. PPC campaigns could also be customized to only run at the same time as your business hours or only during specific hours that have shown the highest conversion rates or click-through rates (CTRs). By looking at actual reports or analytics, you can make well-informed decisions on when to run your ads so that you can spend your advertising money wisely.
- Campaign tracking. You can also track how your campaigns are doing, and you can determine which keywords you have bid for are getting clicks for searchers. This way, you can modify your campaigns to discontinue ads for search terms that are badly performing based on reports.
Make sure to hire a reliable PPC company to handle your campaign. By trusting only the experts, you can be sure that your PPC ads are run properly so that your website can have more online visibility.
