No matter how good your insurance products are, if you don’t have a way to reach your target market, you’re not going to be successful. Luckily, you can consider hundreds of insurance agency marketing ideas and use plenty of great tools out there to help you grow your insurance business.
In this blog post, we’ll outline some that you can use this 2022 and beyond:
1. Google Ads
If you’re not using Google Ads for your insurance business, you miss out on countless opportunities to reach new customers. Whether you have a brick-and-mortar store or sell solely online, Google Ads can provide you with the exposure needed to bring in more customers and grow your company. From lead generation to remarketing and everything in between, Google Ads is a great way to get your insurance business off the ground.
To maximize it, set goals and measure results. Google provides you with a dashboard to see your progress. Stay up-to-date on Google Ads news and release dates and use video ads to attract customers.
2. Facebook Ads
Facebook Ads offer much of the same exposure as Google Ads. However, you can target even more specific groups like people who like certain pages or check in at particular locations (and hundreds of other options).
With such a wide array of options, Facebook Ads are a great way to increase your insurance business’s exposure and potentially grow your customer base. Further, Facebook Ads can help you retain your current clients with quick-service ads that appear when they scroll through their newsfeeds.
You can then pair Facebook Ads with other strategies such as creating and managing a community group, making a Facebook page for your agency, and asking for reviews to increase your insurance business’s exposure even more.
3. Social Media
Social media is the best way to keep customers engaged with your insurance company after signing up for a policy or making a claim. By using social media to interact with both current and potential customers, you can build a loyal group of followers who not only stay up-to-date with your company’s insurance news but also keep spreading the word about how great you are.
To leverage social media for your insurance agency, focus on strengthening your engagement with your followers. Share insider information, promotions, and behind-the-scenes photos or videos on your pages.
4. Email Marketing
Email marketing will always be one of the best ways to reach out and touch your current and potential customers. You can use it to announce new products or promotions, congratulate them on a policy purchase, and even thank them for their business.
A simple template will do the trick even if you don’t have a completely automated email marketing system set up yet. Plus, if you use your insurance company’s blog to share interesting articles with readers, it can lead to more shares and subscribers.
5. CRM Solutions
Using a CRM system to track your leads is one of the best ways to increase the ROI of all your marketing efforts. By monitoring each customer throughout their life with your company, you can continue serving them even after buying insurance from you. That way, when it’s time for renewal or claim submission, you’re already ahead of the game.
Look for a CRM that is easy to use and navigate. You don’t want to spend time learning how to use the software when you could be using that time to grow your business.
Ensure the CRM can integrate with the other platforms you’re using, such as your email marketing or accounting software. That way, you can simplify data entry. Choose a CRM that offers customer support if you run into any problems while using it. Nobody’s perfect, and chances are you’ll need help from time to time.
6. Blogs
Blogging is one of the best ways to increase your insurance company’s exposure, in general. Even if it’s not directly related to insurance, you can use the traffic from your blog to drive more web visitors to both your site and other marketing channels like Google Ads or social media.
Plus, blogs can improve your credibility and reputation. They prove that you’re an expert in your industry, and experts are always needed.
You don’t have to write a new blog post every day but shoot for about 1-2 posts per week. Aim for engaging titles and share articles from other blogs every so often. The more content you have, the better.
7. Project Management Tools
Last but not least, you need a good project management tool. It will help you organize new leads from social media and manage current customers’ experience with claims or policy purchases.
You can choose several project management platforms. These include Basecamp, which is excellent for in-depth projects with plenty of research and writing involved; Zoho Projects, which works well when you’re managing short-term projects with tasks assigned to specific team members; and Trello, the lightweight project management software.
Make sure your project management tool integrates well with your email marketing system, so you can easily track all your leads and contacts without having to jump between platforms or put in a bunch of extra work.
By implementing these seven digital marketing strategies, you’ll be able to strengthen your insurance business by bringing more customers through the door.
