Since the dawn of civilization, communication and disseminating almost any information were needed to achieve goals. This is one of the reasons why communication is important in any business and non-business organization. Without clear two-way forms of communication, it would be hard to have a coordinated approach to being productive and efficient.
Here are some important strategies when it comes to improving your organization or your business’s communications infrastructure.
Start Going Digital
First and foremost, one of the most important strategies when it comes to communication is by incorporating the latest systems, equipment, and tools into your current information network. Every year, there are new technological innovations. Many of these innovations range from state-of-the-art cybersecurity software that can help ensure that critical business information is being kept safe and secure to a high-speed internet connection to ensure that daily operations are as smooth as possible. It’s no wonder why many companies and businesses have been emphasizing a techno-centric approach in streamlining production and daily operations.
Since the past year, many businesses have been transitioning towards digital platforms. This is especially true since the COVID-19 pandemic has put many brick-and-mortar establishments and stores out of business due to the sudden plummet of foot traffic. But the silver lining in this situation is that many businesses are now using more efficient and more productive digital strategies, such as using automated software that requires little to no supervision for better results.
But innovations in communication technology have been in development in the past few years. Many healthcare, first-responder, and emergency services have invested in different communications software and hardware forms since this can cut down response time. After all, communicating clearly can be a matter of life and death for patients in critical condition. The good news here is that software like the responsive CIT platform can help cut down on response time and help coordinate different services for the best results.
Get to the Point
Let’s face it: communication for many corporations and companies can be a bit hard to decipher if you’re not used to formal communication, especially when it comes to meetings. Although formal communication is important in a corporate and organizational context, nobody wants to spend a good amount of time analyzing what was being meant in the meeting when you can get straight to the point.
Formal and corporate jargon might help promote a more professional atmosphere, but it’s also best to consider information forms of communication. Informal communication, also known as grapevine communication by several conglomerates, is an important part of communication and disseminated information. This can come in various forms, including chat groups, SMS conversations, phone calls, and even something as simple as water cooler talks.
It’s important to remember that clear and direct forms of communication can maximize how information is being disseminated towards different levels of the organization. One of the main advantages of grapevine communication is that it’s a faster means of sharing information than “formal” corporate jargon that can confuse most individuals.
This type of communication is significant when brainstorming sessions. When you want to improve your products and services, expressing points and ideas can create better innovations.
Use Vertical Communication
Lastly, one of the most important forms of organizational communication you’ll need to keep in mind is vertical communication. As the name suggests, this will feature a hierarchical form of communication. For a company to be well-structured, decisions and strategies should come from upper management and business support groups. That said, communication between business leaders, supervisors, and managers and being able to cater this information towards different departments effectively is key in improving and maximizing the efficiency and productivity of the workplace.
Without proper vertical communication, it would be almost impossible to adhere to safety protocols, guidelines, feedback, and productive feedback. No matter what the situation might, clear and uninterrupted communication is a vital part of the workplace and almost any type of organization.
Another reason why organizational communication is so important is that it can cut down on time and energy needed for organizational change, creating new policies, and managing crises.
For your business to be successful, adapting through comprehensive organizational communication is one of the best ways to make sure that employees are well-informed while mitigating the cost of adapting to certain types of situations.
There are a variety of ways to improve your business’s communication infrastructure. Whether it’s an office, an industrial complex, or a medical facility, communication will always be paramount in business continuity and adaptability. You don’t necessarily have to spend a fortune on your organization’s information network and infrastructure since clear and professional communication can already help. Still, it won’t hurt in streamlining the process by investing in new state-of-the-art hardware and software. Remember: proper organizational communication can maximize productivity and even revenue.
