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Ways to Successfully Market to and Retain Your Gen X Clients

Businesses these days are always looking for ways to attract millennials and Generation Z. This is understandable since these two generations have undeniable buying powers. But why only focus on the younger generations when their predecessor also has a vast purchasing power? According to statistics, there were 65.17 million Gen-Xers in 2019. If you fail to market to generation […]

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